{"id":1664,"date":"2026-06-11T14:12:31","date_gmt":"2026-06-11T14:12:31","guid":{"rendered":"https:\/\/bebest-coaching.com\/coaching-de-dirigeants-guide\/"},"modified":"2026-06-11T15:08:05","modified_gmt":"2026-06-11T15:08:05","slug":"executive-coaching-guide","status":"publish","type":"post","link":"https:\/\/bebest-coaching.com\/en\/executive-coaching-guide\/","title":{"rendered":"Executive coaching: why and how to choose the right coach"},"content":{"rendered":"\n<section class=\"wp-block-group wrap_top_page has-background\" style=\"background-color:#152948\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group wrap_content\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/bebest-coaching.com\/en\/\">Home<\/a><\/span> \/ <span class=\"breadcrumb_last\" aria-current=\"page\">Executive coaching: why and how to choose the right coach<\/span><\/span><\/div>\n\n\n<h1 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-77c0478f55a11a9acaed8885c4a4a81c\">Executive coaching: why, when and how to choose the right executive coach?<\/h1>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-group wrap_small_content img_top_actu mb60\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/bebest-coaching.com\/wp-content\/uploads\/2025\/09\/audrey-jeanrond-bebest-coaching-1400x1138.jpg\" alt=\"executive coaching session with a business leader\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group intro_single wrap_content\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">You lead a company, a business unit or a strategic team. Every day, you make decisions that involve people, budgets and results. And yet, you are probably <strong>the least supported person in your entire organisation<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is the paradox of leadership: the higher you climb, the bigger the stakes become, and the fewer spaces you have to <strong>step back, challenge your decisions and work on your leadership presence<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is exactly the gap that <strong>executive coaching<\/strong> fills. In this article: what an executive coach actually does, what results to expect, when to seek support, and how to choose the right professional.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group wrap_content\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">What is executive coaching?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Executive coaching, also called <strong>leadership coaching<\/strong>, is a confidential, one-to-one development partnership designed for CEOs, executive committee members and senior leaders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike consulting or training, the coach does not bring ready-made solutions. They create a <strong>demanding and structured thinking space<\/strong> in which the leader clarifies their vision, makes more lucid decisions and sustainably evolves their leadership behaviours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In practice, an executive coaching journey works on three dimensions, which we summarise at BeBest with the <a href=\"https:\/\/bebest-coaching.com\/en\/coaching-bebest\/\" type=\"page\">3P model<\/a>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list mb20\">\n<li><strong>Purpose:<\/strong> clarifying your vision, your reason for leading and the direction you give your organisation<\/li>\n\n\n\n<li><strong>People:<\/strong> developing an authentic leadership presence, mobilising your teams, managing high-stakes relationships<\/li>\n\n\n\n<li><strong>Performance:<\/strong> turning that clarity and engagement into ambitious, sustainable results<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-image-fill-element mb100 mt100\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Who is executive coaching for?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Executive coaching is not reserved for leaders &#8220;in trouble&#8221;. Like top athletes, <strong>it is often the highest-performing leaders who work with a coach<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>It typically serves four profiles:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list mb20 mt20\">\n<li><strong>CEOs and executive committee members<\/strong>, facing the loneliness of the decision-maker and complex transformations<\/li>\n\n\n\n<li><strong>managers in transition<\/strong>, stepping into a role with greater responsibility and aiming to succeed in their first 100 days<\/li>\n\n\n\n<li><strong>entrepreneurs and founders<\/strong>, who need to shift from &#8220;doing&#8221; mode to &#8220;leading&#8221; mode<\/li>\n\n\n\n<li><strong>high potentials<\/strong>, identified for future leadership positions<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"1400\" src=\"https:\/\/bebest-coaching.com\/wp-content\/uploads\/2026\/03\/dirigeants-dentreprises-933x1400.jpg\" alt=\"executive coach for business leaders\" class=\"wp-image-1538 size-full\" style=\"object-position:53% 38%\" srcset=\"https:\/\/bebest-coaching.com\/wp-content\/uploads\/2026\/03\/dirigeants-dentreprises-933x1400.jpg 933w, https:\/\/bebest-coaching.com\/wp-content\/uploads\/2026\/03\/dirigeants-dentreprises-433x650.jpg 433w, https:\/\/bebest-coaching.com\/wp-content\/uploads\/2026\/03\/dirigeants-dentreprises-768x1152.jpg 768w, https:\/\/bebest-coaching.com\/wp-content\/uploads\/2026\/03\/dirigeants-dentreprises-1024x1536.jpg 1024w, https:\/\/bebest-coaching.com\/wp-content\/uploads\/2026\/03\/dirigeants-dentreprises.jpg 1200w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What are the concrete benefits of executive coaching?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Renewed strategic clarity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A leader&#8217;s daily life is saturated with urgencies. Coaching restores time for perspective: separating the essential from the accessory, realigning your agenda with your true priorities, and making decisions that have been postponed for months.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. A stronger, more authentic leadership presence<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many leaders perform &#8220;by force&#8221;, at the cost of permanent tension. Coaching helps identify automatic patterns (the need to control everything, difficulty delegating, impostor syndrome) and build a leadership style aligned with who you truly are.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. More engaged teams<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A leader who communicates a clear vision, listens better and delegates with confidence mechanically transforms their <a href=\"https:\/\/bebest-coaching.com\/en\/services\/bebest-for-teams\/\" type=\"page\">team dynamics<\/a>: more autonomy, more engagement, fewer silos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Better management of pressure and transitions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">New role, merger, crisis, hypergrowth: pivotal moments are also the riskiest. Coaching acts as a strategic decompression chamber, allowing you to navigate these periods with composure and impact, without sacrificing your health or balance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. A tangible return on investment<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A better strategic decision, a key talent retained, a successful transformation or a burnout avoided represent a value far greater than the cost of the engagement.<\/p>\n\n\n\n<div class=\"wp-block-group focus\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Executive coaching is an investment, not a comfort expense.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill-element mt100 mb100\" style=\"grid-template-columns:34% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"875\" src=\"https:\/\/bebest-coaching.com\/wp-content\/uploads\/2025\/09\/service-bebest-executive-1400x875.jpg\" alt=\"executive coaching service\" class=\"wp-image-923 size-full\" style=\"object-position:64% 39%\" srcset=\"https:\/\/bebest-coaching.com\/wp-content\/uploads\/2025\/09\/service-bebest-executive-1400x875.jpg 1400w, https:\/\/bebest-coaching.com\/wp-content\/uploads\/2025\/09\/service-bebest-executive-650x406.jpg 650w, https:\/\/bebest-coaching.com\/wp-content\/uploads\/2025\/09\/service-bebest-executive-768x480.jpg 768w, https:\/\/bebest-coaching.com\/wp-content\/uploads\/2025\/09\/service-bebest-executive-1536x960.jpg 1536w, https:\/\/bebest-coaching.com\/wp-content\/uploads\/2025\/09\/service-bebest-executive-2048x1280.jpg 2048w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading mt100\">When should you hire an executive coach? The 5 signals<\/h2>\n\n\n\n<p class=\"mb20 wp-block-paragraph\"><strong>In our experience, these are the situations that most often trigger a coaching engagement:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list mb20\">\n<li><strong>You are stepping into a high-stakes role<\/strong> and want to drive your transition rather than endure it<\/li>\n\n\n\n<li><strong>You are alone with your decisions<\/strong>: nobody can play the role of a neutral, confidential sparring partner<\/li>\n\n\n\n<li><strong>Your company is going through a major transformation<\/strong>: rapid growth, merger, reorganisation, governance change<\/li>\n\n\n\n<li><strong>You feel a gap between your efforts and your results<\/strong>: you work more, but the impact does not follow<\/li>\n\n\n\n<li><strong>The pressure is starting to cost too much<\/strong>: chronic fatigue, irritability, loss of enjoyment, early signs of exhaustion<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-group focus\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">If you recognise yourself in at least two of these signals, <strong>it is probably the right time<\/strong> to consider coaching.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How does an executive coaching engagement work?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Every journey is tailor-made, but a serious engagement generally follows four steps:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list mb20\">\n<li><strong>The framing session:<\/strong> a first conversation to clarify your challenges, check the chemistry with the coach and define concrete, measurable objectives<\/li>\n\n\n\n<li><strong>The diagnostic:<\/strong> depending on needs, an <a href=\"https:\/\/bebest-coaching.com\/en\/services\/bebest-assessments-and-development-centres\/\" type=\"page\">assessment, 360\u00b0 feedback<\/a> or analysis of the real situations you face<\/li>\n\n\n\n<li><strong>The coaching sessions:<\/strong> typically 6 to 12 sessions over 4 to 9 months, in person or remotely. Between sessions, you experiment with new behaviours in real situations<\/li>\n\n\n\n<li><strong>The review:<\/strong> measuring progress against the initial objectives and building a consolidation plan to anchor the changes for the long term<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-group focus\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">At BeBest, we enrich this framework with insights from neuroscience and deep coaching techniques, to work not only on visible behaviours, but also on the deep beliefs that drive them.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading mt100\">How to choose the right executive coach? 5 decisive criteria<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Since the title of &#8220;coach&#8221; is not protected, the quality of coaching varies enormously. <strong>Here are the criteria that really make the difference:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list mb20\">\n<li><strong>A recognised certification:<\/strong> choose a coach certified by a demanding international federation, such as the ICF. The PCC level (Professional Certified Coach) guarantees several hundred hours of supervised practice<\/li>\n\n\n\n<li><strong>Real business experience:<\/strong> a coach who has been a manager or executive understands your challenges from the inside and speaks your business language<\/li>\n\n\n\n<li><strong>A structured method:<\/strong> beware of &#8220;nice coaching&#8221; made of simple conversations. Ask the coach to explain their method, their tools and how they measure progress<\/li>\n\n\n\n<li><strong>Clear ethics:<\/strong> absolute confidentiality, a precise contractual framework, regular supervision of the coach<\/li>\n\n\n\n<li><strong>Chemistry:<\/strong> the relationship of trust is the number one success factor in coaching. A good coach will always offer a first conversation before any commitment<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading mt100\">Executive coaching: frequently asked questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is the difference between a coach, a mentor and a consultant?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A consultant brings expertise and recommendations. A mentor shares their experience and advice. A coach helps you develop your own capacities for reflection, decision-making and leadership: the results belong to you and last beyond the engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How long does an executive coaching engagement last?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Most journeys last between 4 and 9 months, with one session every two to three weeks. Some leaders then choose ongoing, ad hoc support, like a strategic sparring partner.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Does executive coaching work remotely?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Remote coaching has proven its effectiveness and makes it possible to support leaders across Europe. A hybrid format (in person for key moments, remote for follow-up) often offers the best of both worlds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is the coaching confidential from my company?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Absolutely. Even when the company funds the engagement, the content of the sessions remains strictly confidential. Only the objectives and the overall review, defined together in a three-way meeting, are shared.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In which languages is the coaching available?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At BeBest, coaching is available in English, French and German.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group conclusion wrap_content\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Ready to reach the next level?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Executive coaching is neither a luxury nor an admission of weakness:<\/strong> it is the most powerful development tool for leaders who want to combine purpose, engagement and sustainable performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At BeBest Coaching, we support leaders, managers and entrepreneurs with a demanding method, built on more than 15 years of corporate experience, a PCC\u2013ICF certification and over 1,800 hours of coaching, through our <a href=\"https:\/\/bebest-coaching.com\/en\/services\/bebest-for-executives\/\" type=\"page\">BeBest for Executives programme<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/bebest-coaching.com\/en\/contact-us\/\">Book a confidential first conversation<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Executive coaching: why, when and how to choose the right [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Executive coaching: why and how to choose the right coach<\/title>\n<meta name=\"description\" content=\"Executive coaching: concrete benefits, the signs it&#039;s time to get support, and the key criteria to choose the right executive coach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebest-coaching.com\/en\/executive-coaching-guide\/\" \/>\n<meta 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